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Email Marketing
Note: This only serves as a sample for my email copywriting skills. I am not connected to MVMT in any way.
My Promo + Upsell Email Campaign consists of three different emails - a promo email, a promo reminder email, and an upsell email, all consistent with a conversion-focused digital marketing strategy.
The promo email attempts to capitalize on the beginning of the holiday season. Both the promo and promo reminder emails center on giving and receiving. If David refers a friend to “join the MVMT,” both he and his friend will receive 15% off of their next purchase.
The upsell email attempts to increase David's CLV by referring him to a more expensive watch. David purchased one of MVMT’s entry level watches. After eight months to a year of David laying dormant, MVMT attempts to re-energize him by showing him their premium line of watches.
Client Goals and Pre-Writing
Promo Offer Email
Sampls
Hey David,
Holiday season is just a few months away– start planning early!
Save on this year’s holiday gifts. Or, better yet, give a friend or family member a nudge in the right direction for your wish list.
Invite a friend to join the MVMT and you’ll both receive a 15% discount.
Promo ending Thanksgiving weekend.
From our family to yours,
MVMT
MVMT.com
MVMT Sampls
Promo Reminder Email
Hey David,
It feels nice to give, but better to receive… Good thing MVMT lets you do both!
This is a friendly reminder to claim your 15% discount code!
Refer a friend to join the MVMT and you’ll each receive a discount.
Offer ends Next Friday!
Happy holidays,
MVMT
MVMT.com
Upsell Email
Hey David,
We hope you’re loving our [insert watch name]! But, it might be time for a style change.
Our new premium line is perfect for those looking to add a little extra flair to their look while still keeping that savings account intact.
And, we’re offering free shipping on all orders over $200!
Don’t wait! Offer ends December 1st.
Move with us,
MVMT
MVMT.com
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