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Full-Site Copy & Design Audit
Project Goal
WaxNax is a cannabis packaging startup. Cannabis concentrate producers partner with WaxNax to package their products. However, the brand's website was aimed at consumers, rather than the more appropriate B2B audience.
Furthermore, much of the company's web content was outdated, made up of copy that lacked clarity, conciseness, and strong wording, and much of the media it presented was not optimally designed or arranged.
I had brought up these issues to company managers a number of times. And, earlier this year, they contracted me to conduct and implement a full-site audit using Wordpress Elementor.
Below, you will find an example of the WaxNax homepage prior to my audit.
Before Audit
Solution
First, I presented my proposed changes using a Google Chrome plugin called GoFullPage, which allows users to edit screenshots of full web pages.
Then, when the company's managers signed off on my suggestions, I used Wordpress Elementor to implement them (along with a little CSS coding for extra customization).
The most important aspects of the project included altering the primary target audience from end-consumers to B2B producers; copy improvements and additions for brand image, information flow between pages, attention-grabbing CTAs and value proposition, brand story, and mission statement; as well as design changes for a more professional brand aesthetic.
Click this link to view the new and improved WaxNax homepage.
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